American Airlines should not only promote Arthur Richardson; it should make him the Director of Customer Relations. Earlier in the day, the flight attendant on the AA flight between Richmond and Miami nearly destroyed my faith in basic human decency in customer service because of her attitude about rule enforcement at the expense of the welfare of small animals. Arthur Richardson, working the Miami to Cleveland flight, restored that faith in spades with his personification of basic human decency and customer service. The other flight attendant was insistent upon enforcing rules we'd never heard of... and I fly enough to achieve the highest frequent flyer status on two airlines (American and Delta) most years. Arthur, on the other hand, made us both feel like treasured guests on his airplane. It's a world of difference... earlier tonight, I was within an eyelash of taking all my business to Delta, which would have been a loss of at least $20,000/year to American. Because of Arthur, American won't take the loss, and may very well benefit instead. Every company in America should be seeking out your Arthur Richardsons right now; they are essential to your survival.
Thursday, February 10, 2011
Tuesday, February 1, 2011
Graphics Without Backgrounds in Keynote
I made this really nifty graphic in Keynote illustrating the Classical-Vernacular Spectrum about a year ago:
Today, I'm working on a presentation where I also need to be able to import little images with transparent backgrounds so that stuff behind them comes right up to the edge of the image. But try as I might, no amount of copying and pasting through PhotoShop would make it work. In every case, pasting from PhotoShop resulted in a rectangular image where everything outside the image I wanted was white. Imagine taking each of the images above, drawing a rectangle around it, and filling in with white. In any case, on a whim, I grabbed the PhotoShop file in the finder and dropped it into Keynote. Presto! That worked!
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